Behind the Brand: Native Youth

  Native Youth / Manchester, UK  

Citizen Supply exists to support the people that are behind the product. Investing endless amounts of time and energy daily into creating something meaningful for the world. We believe when small businesses unite, something really BIG happens.  


In this edition, we're talking to Ash Kumar, founder of Native Youth, a brand from across the pond! Keep reading to learn more about how Ash started the brand, what his team looks like today, and what inspires him! 
Q: How do you start your creative process for new garments?
A: We start conceptualizing the concepts 1 year before launching, and source fabrics from around the world that excite us. We then create samples from those fabrics. 
Q: What is at the core of your design? 
A: Turning beautiful fabrics into timeless silhouettes at accessible price points. 
Q: Describe your brand in two words. 
A: Fun + timeless.
Q: What does your team look like currently?
A: My small team is our design team of a menswear and womenswear designer, brand manager, social media manager, merchandiser, and quality team, plus a sales manager. In total, there are 10 team members.   
Q: Lastly, what's your favorite food?
A: Japanese.

Shop the entire Native Youth Collection below!