Behind the Brand: Merry People

Merry People / Melbourne, Australia 


Citizen Supply exists to support the people that are behind the product. Investing endless amounts of time and energy daily into creating something meaningful for the world. We believe when small businesses unite, something really BIG happens.  

Merry People comes to us all the way from Australia, and was founded by Danielle (Dani) Holloway. Keep reading to learn about Dani, her team, and their boots, the Bobbi! 

Above: Dani, found & owner of Merry People.

Q: First things first, can you tell us about the Bobbi boot?

A: I wear the Bobbi Gumboot pretty much every day! We design our products in-house, and then get them made at a third party factory. We have a video on our website where you can see the process of how they are made. (Check out the video HERE!)

Q: Why did you start Merry People?

A: Merry People started from an idea, born out of practical frustration in 2013. At the time, I was working a corporate job in Melbourne (notorious for its unreliable weather) and looking for a comfortable, quality, everyday pair of boots I could wear on my commutes that would also be suitable to walk into my corporate office. 

Growing up on a farm in South Gippsland, Victoria, I was familiar with the practical necessity of rain boots, but found many of them lacking in fashion. I wanted to feel on-trend and stay dry! I couldn’t find anything that fit my needs, so (with a bit of technical help from a friend) I designed my own pair. Merry People grew quickly from there, and the next thing I knew, I was writing up a business plan and booking flights to China to meet potential suppliers!

During this time, I was also becoming disillusioned with corporate life. I had been there for 10 years and doing things because they made sense – not because they made me happy or I was emotionally drawn to them. I longed to feel meaning and passion about what I was doing.

Above: The team at Merry People! 

 Q: What do you want to see more of in the world?

A: Kindness & respect.

Q: Describe your brand in just two words:

A: Happiness & Adventure! 


Above: Dani + her family.

Q: Can you tell us a little about what your team looks like today?

A: I love our team! We have Tim - Operations, Emma - Marketing, Katey - Wholesale & Marketing, Elgie - Customer Service, and ME (Dani).

Q: What's your favorite drink?

A: Coffee order - Almond Chair. Alcoholic order - Whiskey Sour.

Q: Do you have a favorite quote?

A: "It's not about waiting for the storm to pass, it's about learning to dance in the rain!" (And very relevant to our world today.)

Shop the Bobbi Boot by Merry People!